Its saving grace is that it is hard to discover. In my opinion, multi-tasking on the iPad is an absolute mess, and it has ruined the entire interface I actively dislike using the iPad now, and use it exclusively to watch video and make the drawings for Stratechery. I could not agree more with Gruber’s critique. iPad multitasking: more complex, less powerful.
iPadOS’s “multitasking” model is far more capable than the iPhone’s, yes, but somehow Apple has painted it into a corner in which it is far less consistent and coherent than the Mac’s, while also being far less capable.
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Software is where the iPad has gotten lost. The iPad has been a spectacular success, and to tens of millions it is a beloved part of their daily lives, but it has, to date, fallen short of revolutionary… By 1994 almost all graphic designers and illustrators were using computers for work. In 1984 almost no graphic designers or illustrators were using computers for work.
#MAC APP FOR WATCHING STOCKTWITS MAC#
By the time the Mac turned 10, it had redefined multiple industries. Ten years later, though, I don’t think the iPad has come close to living up to its potential. John Gruber is disappointed in the current state of the iPad: The post holds up pretty well, if I might say so myself, but it is where it is wrong that is the most interesting.
That is why iWork figured so prominently into the Keynote - it was reassurance that the iPad can pass as your only computer (more on iWork in just a moment). Apple’s value proposition to these customers is: The iPad is a superior content consumption experience with sufficient creation capabilities to meet your needs. They simply want to go on Facebook, check their email, watch YouTube, and at most, upload pictures. These are the people buying netbooks as their primary computers, or simply avoiding computers as much as possible. The reason this matters is that the vast majority of users are primarily content consumers. What the iPad does is give Apple a product that offers a superior experience in every dimension of the mobile experience, namely, content creation, content consumption and mobility. Stratechery wasn’t my first (or second) blog back in 2010 I had a Tumblr and I imported some of the posts to Stratechery, including this piece that I wrote when the iPad was announced: “If there’s going to be a third category of device it’s going to have to be better at these kinds of tasks than a laptop or a smartphone, otherwise it has no reason for being,” said Jobs. The iPad was designed to be better at web browsing, email, photos, video, music, games, and ebooks. Jobs unveiled the iPad just days after the annual Consumer Electronics Show ended in Las Vegas and at a time when netbooks were dominating personal computing sales…Īpple had an answer to the netbook: a 9.7-inch tablet that allowed you to hold the internet in your hands…Apple was also looking to create a third category of device that was better at certain tasks than a laptop or smartphone. It was, by his own admission, a third category of device that sits somewhere between a smartphone and a laptop. Steve Jobs stepped onstage 10 years ago today to introduce the world to the iPad.
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